Broadpeak and NxTV have a close relationship as NxTV is utilizing Broadpeak’s innovative targeted advertising solution to monetize its new free ad-supported streaming TV (FAST) channels, and we are proud to be part of this pioneering deployment in Brazil.
By leveraging Broadpeak’s server-side ad insertion (SSAI) solution on the broadpeak.io platform, NxTV can simplify the delivery of targeted ads and quickly monetize their content. Broadpeak’s flexible and cost-efficient SaaS model, coupled with their API-based technology, has allowed NxTV to offer a personalized video streaming experience and position themselves as a leading provider in the Brazilian market. This close collaboration highlights the importance of strategic partnerships in the video-streaming industry for driving innovation and revenue growth.
We had the opportunity to sit down (digitally and in person) with Sérgio Mancera, the CEO of NxTV, Alexandre Viana, the Chief Technology Officer, and Edgar Rosa, Sales Director, to discuss the exciting developments in the world of over-the-top (OTT) media and FAST channels. They shared with us the journey of launching SóPlay, an app based on the FAST and AVOD models, and their challenges in implementing it in Brazil.
Pioneering in the FAST and AVOD Market in Brazil
NxTV has closely monitored the growth of FAST and AVOD channels since 2020 and has recognized the market trend. They launched SóPlay, a free app available on all platforms, to effectively serve all audiences in Brazil. According to Sérgio Mancera, the decision to adopt FAST technology was driven by market demand as internet providers had a significant unserved user base. The free and ad-supported FAST model seemed perfect for reaching 100% of their audience.
Technical Challenges and Collaboration with Broadpeak
Implementing the FAST model brought numerous technical challenges, especially in delivering ads seamlessly. However, NxTV found a partner in Broadpeak, an expert in manifest manipulation and ad delivery. Through a couple of months of collaboration, the two companies navigated the complexities of the FAST ecosystem to bring the SóPlay app to life. The product evolves daily, shaped by the teams’ expertise.
Building a Living Product with Broadpeak
Alexandre Viana emphasized that maintaining a living product requires ongoing effort and constant technological advancement. He highlighted Broadpeak’s crucial role in providing the support needed to boost their product roadmap, overcome technical challenges, and deliver a seamless, high-quality, ad-supported viewing experience using the broadpeak.io SaaS platform.
Looking Towards the Future with Confidence
As the FAST channel ecosystem grows, Sergio and Alexandre expressed confidence in NxTV’s partnership with Broadpeak to navigate challenges and deliver a superior viewing experience. With new features implemented daily, NxTV stands at the forefront of innovation in the streaming market.
Final Thoughts
In conclusion, the NxTV team’s insights show the efforts and dedication required to implement FAST channels successfully. Through their commitment to delivering high-quality content, NxTV aims to play an important role in the Brazilian landscape of OTT media. Broadpeak and NxTV have a close relationship as NxTV is utilizing Broadpeak’s innovative targeted advertising solution to monetize its new free ad-supported streaming TV (FAST) channels, and we are proud to make part of this pioneer deployment in Brazil.
NxTV is redefining Brazil’s FAST and AVOD market through its partnership with Broadpeak and respect for what the audience wants. By embracing a short time-to-market for new features, NxTV strives as a leader in online streaming services. Broadpeak, through the platform broadpeak.io, is thrilled to be part of their journey and can’t wait to see what they achieve next.
