Leveraging broadpeak.io SSAI to monetize content better.
If you plan to move to an ad-supported model, you must make several decisions to define your monetization strategy. For instance, you will typically need to decide:
- what content you want to monetize
- what commercial plans you want to offer for your end users (e.g. AVOD, HVOD, …)
- what business rules to use (ad load, ad frequency, floor price, min bid)
- what ad server ecosystem you will use
Beyond these foundational choices, one of the biggest questions is: how can you consistently maximize your ad revenue? A lot of this optimization is related to the ability to leverage what is called First Party Data. This metadata can, for instance, describe the type of content the end-users are watching, the type of devices they use, or their geolocation. It can also carry sensitive information about end-user consent choices (such as Opt-In or Opt-out) which is then relayed with an IAB TCF compliant tag.
First-party data plays an essential role in personalizing ad insertion. It allows advertisers and DSPs (Demand-Side Platforms) to efficiently reach targeted audiences. It also helps to find an optimal match between the demand side and the supply side (your inventory, in this case). It is truly at the core of all ad servers’ decision-making process. Ultimately, leveraging first-party data increases your ad revenue.
Seamless Integration with Alpha Networks
Here’s the good news: this process can be fully automated for you!
No matter which Alpha Networks platform you use, the stack is already integrated with broadpeak.io DAI (SSAI) and its automated macro replacement feature. No matter which Alpha Networks platform you use, the stack seamlessly integrates with broadpeak.io DAI (SSAI) and its automated macro replacement feature.
What sets Tucano, Gecko, and Bee apart? These platforms are designed to manage both end-users and content seamlessly.
- Tucano: A modular video software built for flexible and scalable content management.
- Gecko: A PaaS, multi-tenant video platform offering end-to-end video service management.
- Bee: A SaaS video platform optimized for streamlined video delivery and monetization.
They dynamically integrate with the broadpeak.io DAI service to ensure accurate, first-party data delivery in every VAST ad call. This maximizes the revenue potential of each ad request.
Hear Guillaume Devezeaux talk more about Alpha Networks’ solutions for monetization and the partnership with Broadpeak.
If you want to know more about how to sell your ad inventory effectively, feel free to contact us (broadpeak.io or Alpha Networks).
