Articles

Dive into the Ad Server and SSP ecosystem, exploring how these platforms drive digital advertising success. We cover key player roles, how to choose the right partners, and the strategies needed to optimize ad delivery and revenue. From broadcasters to streamers, understanding the ad tech landscape is essential for maximizing your ad potential in today’s dynamic market.

As Connected TV (CTV) continues to gain traction, it’s become an essential channel for advertisers seeking to engage with audiences in a more personalized way. However, running a successful CTV (…)

The Money Flow part 2. In Part 1 of our Money Flow Series, we explored how addressable TV reshapes advertising by optimizing inventory, targeting ads, and maximizing CPM revenue while (…)

TV technology is evolving, and so does the infrastructure supporting it. You are already aware of the move from broadcast to HTTP streaming. Another one you should know about is (…)

Addressable TV offers a powerful solution for advertisers. Its precise targeting capabilities allow tailored messages to specific households based on demographics, geography, and behavior, leading to higher engagement and improved (…)

As Connected TV (CTV) continues to gain traction, the mechanics of live CTV ad-serving have become a game-changer for advertisers and broadcasters. But what exactly goes on behind the scenes (…)

Maintaining and growing your audience is essential in Free Ad-Supported Streaming TV’s everyday, more competitive market. As the situation becomes increasingly saturated (as of late 2023, there were approximately 1,830 (…)

When we engage in discussions about Dynamic Ad Insertion with our customers and partners, we often encounter terms like ‘macro’, ‘ ad tag’, ‘avail’, and ‘opportunity’. Some might view these (…)

In Connected TV (CTV), publishers and advertisers grapple with a unique challenge: crafting ad breaks that generate revenue and uphold a positive user experience. Lately, the strategy behind ad breaks (…)