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One critical metric that stands out in the AdTech world is Cost Per Mille (CPM), an acronym deeply rooted in advertising history and universally used in the Streaming / CTV (…)
In 2024, ad spending is estimated to grow by about 5.7%. The market is already huge, with advertisers spending over 55.2 billion dollars on ads for digital video in 2023. (…)
Digital broadcasting is a constantly advancing field, and a crucial component is SCTE 104. This standard, though not widely known outside the broadcasting industry, is essential for efficiently delivering television (…)
If you are a content provider offering subscription-based Video-on-Demand (VOD) services, adding Ad-supported Video-on-Demand (AVOD) may seem enticing. However, enabling ad-supported workflows is not just plugging an ad server on (…)
An Ad Decision Server (ADS) is a server that offers advertisements that can be tailored to the interests of specific audiences. They’re effective for all kinds of marketing campaigns because (…)
In today’s online world, where advertising-based video-on-demand services are top-rated, knowing how to make these streaming experiences user-friendly and profitable is essential. One critical tool to achieve that in video (…)
Have you heard about Server-Side Ad Insertion (SSAI)? SSAI is crucial for seamless ad integration, maximizing revenue, and ensuring a superior viewing experience for content owners and advertisers. In this (…)
As the streaming market accelerates its shift towards ad-supported models such as FAST, and as the cost of producing or acquiring content keeps increasing, monetization of live streams has become (…)
The digital age has witnessed the rise and evolution of various broadcasting platforms, with FAST (Free Ad-supported Streaming TV) distributors like Samsung TV Plus, Roku, PlutoTV, Freevee, and others taking (…)
Just like the Fast and Furious franchise revolutionized street race action cinema, VAST has been a game-changer in the world of in-stream video advertising. Whether you’re an advertiser burning rubber (…)
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