Articles

In Connected TV (CTV), publishers and advertisers grapple with a unique challenge: crafting ad breaks that generate revenue and uphold a positive user experience. Lately, the strategy behind ad breaks (…)

You’ve got your streaming video service ready. Now it’s time to monetize. Streaming video has become increasingly lucrative, with Forbes estimating that in 2023 alone, there were 1.8 billion subscriptions (…)

As the whole streaming industry is shifting, at an accelerated pace, towards ad supported services, the need to monetize publishers’ inventory in an always more diversified manner while maintaining the (…)

Introduction for a winning ad strategy In the digital age, where content is king and consumers hold the power to choose when, where, and how they consume media, the streaming (…)

One critical metric that stands out in the AdTech world is Cost Per Mille (CPM), an acronym deeply rooted in advertising history and universally used in the Streaming / CTV (…)

In 2024, ad spending is estimated to grow by about 5.7%. The market is already huge, with advertisers spending over 55.2 billion dollars on ads for digital video in 2023. (…)

Digital broadcasting is a constantly advancing field, and a crucial component is SCTE 104. This standard, though not widely known outside the broadcasting industry, is essential for efficiently delivering television (…)

If you are a content provider offering subscription-based Video-on-Demand (VOD) services, adding Ad-supported Video-on-Demand (AVOD) may seem enticing. However, enabling ad-supported workflows is not just plugging an ad server on (…)

An Ad Decision Server (ADS) is a server that offers advertisements that can be tailored to the interests of specific audiences. They’re effective for all kinds of marketing campaigns because (…)

In today’s online world, where advertising-based video-on-demand services are top-rated, knowing how to make these streaming experiences user-friendly and profitable is essential. One critical tool to achieve that in video (…)