Advanced Streaming. Now Streamlined.
Addressable TV offers a powerful solution for advertisers. Its precise targeting capabilities allow tailored messages to specific households based on demographics, geography, and behavior, leading to higher engagement and improved (…)
As Connected TV (CTV) continues to gain traction, the mechanics of live CTV ad-serving have become a game-changer for advertisers and broadcasters. But what exactly goes on behind the scenes (…)
Maintaining and growing your audience is essential in Free Ad-Supported Streaming TV’s everyday, more competitive market. As the situation becomes increasingly saturated (as of late 2023, there were approximately 1,830 (…)
When we engage in discussions about Dynamic Ad Insertion with our customers and partners, we often encounter terms like ‘macro’, ‘ ad tag’, ‘avail’, and ‘opportunity’. Some might view these (…)
Broadpeak and NxTV have a close relationship as NxTV is utilizing Broadpeak’s innovative targeted advertising solution to monetize its new free ad-supported streaming TV (FAST) channels, and we are proud (…)
In Connected TV (CTV), publishers and advertisers grapple with a unique challenge: crafting ad breaks that generate revenue and uphold a positive user experience. Lately, the strategy behind ad breaks (…)
You’ve got your streaming video service ready. Now it’s time to monetize. Streaming video has become increasingly lucrative, with Forbes estimating that in 2023 alone, there were 1.8 billion subscriptions (…)
TF1+ is the First Live Addressable TV Service Monetized at the Spot Level Press Release published originally on Broadpeak. CESSON-SEVIGNE, France — April 29, 2024 — Broadpeak®, a leading provider (…)
After extracting valuable lessons from case studies in the ‘SVOD + AVOD: A Winning Strategy for Content Providers‘ blog post, we will guide you through a step-by-step implementation methodology for (…)
Click2 – transforming video streaming monetization with interactive targeted advertising On the 3rd of April we announced a new upcoming solution called Click2. Click2 is the first open interactive advertising technology (…)
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