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In 2024, ad spending is estimated to grow by about 5.7%. The market is already huge, with advertisers spending over 55.2 billion dollars on ads for digital video in 2023. (…)
Digital broadcasting is a constantly advancing field, and a crucial component is SCTE 104. This standard, though not widely known outside the broadcasting industry, is essential for efficiently delivering television (…)
When showing viewers content via live stream, on-demand, or linear video, you will want to monetize the content with ads. But what’s the best way to do that? The two (…)
If you are a content provider offering subscription-based Video-on-Demand (VOD) services, adding Ad-supported Video-on-Demand (AVOD) may seem enticing. However, enabling ad-supported workflows is not just plugging an ad server on (…)
Welcome back to our “Let’s stack .io up!” series of blog posts where we illuminate the components of our techie stack! Today, I’ll showcase GitLab, our go-to tool for orchestrating (…)
If you could not attend the Future of TV Advertising Global 2023 in London this year, you may be wondering what have you missed, aren’t you? key statements, what was (…)
An Ad Decision Server (ADS) is a server that offers advertisements that can be tailored to the interests of specific audiences. They’re effective for all kinds of marketing campaigns because (…)
In today’s online world, where advertising-based video-on-demand services are top-rated, knowing how to make these streaming experiences user-friendly and profitable is essential. One critical tool to achieve that in video (…)
broadpeak.io’s integration with Google Ad Manager’s DAI Pod Serving solution In the bustling landscape of OTT, two key factors have emerged as the cornerstones of success: the simplicity of streaming (…)
Have you heard about Server-Side Ad Insertion (SSAI)? SSAI is crucial for seamless ad integration, maximizing revenue, and ensuring a superior viewing experience for content owners and advertisers. In this (…)
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