For OTT video providers, delivering high-quality experience and maximizing monetization go hand in hand. Comercio TV, the first Spanish-language financial news network for U.S. and Latin American audiences, achieved both by leveraging Broadpeak’s SaaS platform, broadpeak.io. By using Broadpeak’s server-side ad insertion (SSAI) and adaptive streaming capabilities, Comercio TV rapidly elevated its video delivery performance and ad efficiency.
Here’s how Comercio TV achieved these results and why they chose broadpeak.io to optimize their streaming service.
The Challenge: Boosting Quality and Ad Revenue with Limited Time and Resources
Comercio TV aimed to:
- Increase monetization without compromising viewer experience.
- Deliver a reliable, high-quality OTT streaming service to financial news audiences.
- Gain actionable insights into ad playback and viewer behavior to refine their monetization strategy.
They needed a solution that integrated quickly and would scale with growth, while maintaining low operational overhead.
The Solution: broadpeak.io, an API-based SaaS Platform
Comercio TV partnered with Broadpeak and used the server-side ad insertion and Adaptive Streaming CDN services available on broadpeak.io, the company’s SaaS platform.
“We selected broadpeak.io because of its ease of use and quick setup process,” said Freddy Arias, content director at Comercio TV.
The API-based platform enables:
- Integrate rapidly. Comercio TV launched broadpeak.io services in just a few days.
- Streamline ad operations with SSAI, enabling targeted ad placement and seamless ad experiences.
- Provide detailed analytics, offering actionable insights into viewer behavior and ad interactions.
- Scale affordably with a pay-as-you-go pricing model, controlling costs as viewership grew.
Results: Improved Monetization, Quality, and Engagement
In just weeks, Comercio TV saw:
- Increased ad revenue potential through effective SSAI, thanks to precise targeting and reduced ad load interruptions.
- Enhanced viewer experience with adaptive, low-latency video delivery.
- Data-driven insights into audience behavior, enabling optimized content and ad strategies.
broadpeak.io’s quick setup and intuitive SaaS tools empowered Comercio TV to focus on quality content while ensuring operational efficiency and profitability.
Conclusion: Why broadpeak.io is Ideal for OTT Providers
- Easy, scalable integration
- Enhanced monetization through SSAI and precise analytics
- Reliable, high-performance streaming with adaptive CDN technology.
For OTT providers seeking a practical, robust, and affordable solution for delivering high-quality video and optimizing ad revenue, broadpeak.io offers a proven approach.
Are you ready to optimize your OTT video delivery and maximize ad revenue?
