As highlighted in Broadpeak’s key takeaways (if you haven’t checked it out yet, make sure to do so for a comprehensive overview of the event), IBC 2024 was electric! The focus was all about optimizing solutions to maximize revenue, minimize costs, and do it all with sustainability at the forefront.
We were thrilled to see Broadpeak perfectly positioned to make an impact in three vital areas: monetization, cost savings, and sustainability. At IBC 2024, the spotlight shifted from simply showcasing technologies to embracing strategies that empower video service providers to streamline their operations.
The message was unmistakable: video service providers can achieve greater success by prioritizing simplicity and cost-effective solutions while embracing incremental improvements. By leveraging innovative distribution strategies, they can enhance sustainability in a competitive landscape.
With broadpeak.io bringing state-of-the-art innovations, content providers and OTT service providers can effortlessly personalize their offerings and boost revenue like never before.
New Ads Formats & Monetization
We provide a smarter and easier way to boost monetization, which is why our demo pods featuring broadpeak.io garnered a lot of attention and stayed consistently busy. The standout stars were Click2® and Spot2Spot.
Spot2Spot: Transforming Addressable Advertising
Our Spot2Spot technology made a significant impact, redefining how addressable advertising functions within the streaming landscape. This innovative feature allows video service providers to replace specific ad spots within linear breaks rather than replacing entire ad breaks, effectively targeting audiences with relevant advertisements. By leveraging this technology, broadcasters can unlock a substantial hidden business opportunity, transforming underutilized linear inventory into valuable targeted digital ad space. The collaboration with TF1 showcased how Spot2Spot is pioneering the future of OTT advertising, enabling broadcasters to engage specific demographic segments more effectively while maximizing their monetization potential.
Click2®: Interactive Advertising Redefined
We also showcased Click2®, a groundbreaking interactive advertising solution that revolutionizes viewer engagement. Click2® enables viewers to interact with advertisements during streaming on CTVs, allowing them to click on ads and receive notifications or SMS alerts about featured products on their mobile devices. By integrating interactivity into the streaming experience, Click2 not only enhances viewer engagement but also opens new revenue streams for service providers, allowing them to monetize ads based on clicks rather than impressions. This innovative approach positions Click2 as a transformative force in OTT advertising, merging the digital and streaming worlds to create a more dynamic advertising landscape.
Partners
United by our mission to advance the industry, we had the opportunity to collaborate with partners such as OKAST in the ASAP4EU consortium. ASAP4EU (Advertisement Solutions and Analytics Platform) is a consortium composed of OKAST, Broadpeak, Titan OS, and Impresa focused on optimizing advertising for Free Ad-Supported Streaming TV (FAST) and Advertising Video on Demand (AVOD) in Europe. Co-funded by the “Europe Media Creative” initiative, this three-year project aims to develop advanced advertising technologies tailored to local needs while ensuring international scalability. Key features include AI-driven content discovery, personalized FAST channels, and interactive ads to enhance viewer engagement and expand market reach. Building on the success of the FAST4EU program, ASAP4EU seeks to strengthen content monetization infrastructure and promote competitiveness in the European streaming market.
Alongside OKAST at IBC 2024, we proudly showcased our innovative solutions with esteemed partners like Comcast, castLabs, dotscreen, Bitmovin, and Qualabs.
Content Steering and Adaptive Streaming CDN
Beyond the excitement of Click2 and Spot2Spot, IBC 2024 provided the perfect platform to discuss our groundbreaking beta launches. We proudly unveiled ASCDN (Adaptive Streaming CDN), a significant advancement in video content delivery networks. Tailored for the evolving needs of broadcasters, OTT platforms, and media companies, ASCDN offers a scalable, efficient, and eco-friendly approach to streaming, ensuring users enjoy a seamless viewing experience, no matter their location.
We also discussed our beta launch of Content Steering, designed to simplify content delivery across multiple CDNs. In today’s fast-paced media landscape, the ability to switch seamlessly between CDNs is crucial. Content Steering empowers providers to enhance their delivery strategies, ensuring resilience and optimal quality for viewers.
With ASCDN’s localized delivery and advanced caching technologies, alongside Content Steering’s focus on multi-CDN optimization, we’re ready to tackle the future of content delivery head-on.
Conclusion
Our breakthroughs in monetization through Click2 and Spot2Spot, along with the launch of ASCDN and Content Steering, highlight our commitment to helping OTT services thrive. By leveraging new ad formats and advanced content delivery technologies, the industry can optimize revenue, reduce costs, and move towards sustainability. We’re excited to empower our customers with the tools they need to navigate modern broadcasting challenges and deliver exceptional value to their audiences. We’re proud to be recognized as a key player in the industry.
How about you? Are you monetizing your services as effectively as you should?
