Click2 – transforming video streaming monetization with interactive targeted advertising
On the 3rd of April we announced a new upcoming solution called Click2.
Click2 is the first open interactive advertising technology available to all streaming platforms, providing users with the minimum viable interaction while watching their video streaming services. This innovative feature opens new opportunities for targeted advertising, providing a seamless and engaging experience for viewers. Click2 allows viewers to click directly on a banner within the ads in the video stream and to receive a notification, text, or email on their mobile devices with product information, a link to the advertiser website, etc. while keeping watching the content streamed. The new solution ensures a premium unobtrusive user experience that drives viewer engagement and monetization for video service providers.
Broadpeak’s Click2 meets today’s market needs by providing an interactive solution for targeted advertising in the evolving video streaming landscape. By allowing real-time interaction with ads on multiple devices, Click2 aligns with consumer behavior trends and delivers a seamless, performance-driven advertising experience that captures audience attention effectively.
Furthermore, Click2 introduces performance tracking capabilities into the ConnectedTV (CTV) and OTT world, enabling advertisers to measure the engagement and impact of their campaigns in a more data-driven manner.
For CTV streamers, it can both increase the CPM (Cost Per Mille) for traditional branding campaigns of the thousands of TV buyers and, looking forward, open CTV to the millions of performance advertisers using primarily search, social and retail media.
In other words, Click2 responds to the rise of FAST and other methods of monetization that require increased personalization. By enabling real-time interaction with ads across various devices, Click2 seamlessly aligns with emerging consumer behavior trends, delivering performance-driven advertising experiences that effectively captivate audiences. Its unique ability to provide detailed performance measurements for CTV and OTT services not only enhances advertisers’ understanding of campaign effectiveness but also helps platforms such as FAST to validate actual viewership numbers, resulting in a more engaging and personalized viewing experience for users.
Only two weeks after the announcement, we were thrilled to see Click2 feature been recognized with two prestigious awards at the NAB Show 2024. Winning in both the Monetize category at the IABM BaM Awards and the 2024 NAB Product of the Year Award in the streaming category, Click2 has proven to be a game-changing technology for the video streaming industry. As the IABM BaM Awards judges’ commented, Click2 is “An innovative application that drives viewers into a more shoppable experience…there is huge room for growth in this area… more intuitive, faster and easier to interact with and incorporating not only advertising products but potentially recognizing product placement. This is an interesting evolution in the interactive advertising arena.”
Advertising at NAB Show 2024
During the NAB Show 2024, the focus on making streaming more profitable was evident, with an emphasis on increasing revenue through innovative advertising strategies. Ad Insertion was certainly a booming topic at NAB Show, with the introduction of new ad formats such as shoppable ads and banner ads.
broadpeak.io stood out at the event with demonstrations of Click2 – interactive ads, ultimately resulting in Click2 winning the two prestigious awards. Our booth was consistently busy, with attendees eager to learn about our cutting-edge solutions, and our team left the show feeling great about the positive reception and interest in our products.
The enthusiastic reception from the public and the recognition of Click2 at the IABM BaM Awards and the NAB Show Product of the Year Awards serve as a testament to our dedication to innovation and excellence in providing cutting-edge solutions that push boundaries and deliver tangible business benefits. It also validates our vision for the future of streaming and monetization solutions.
Take your advertising to the next level with Click2 from Broadpeak. Don’t miss out on the award-winning technology revolutionizing the video streaming industry. Contact us today to learn how Click2 can enhance viewer engagement, drive revenue, and elevate your advertising strategy.
