solution
Turn any standard ad into a shoppable ad
Click2 is a unique solution on the market.
It gives you the opportunity to grow your ad revenue in an accelerated way.
It is a game changer for monetization on any streaming device
- Leverage standard ad unit format and inventory
- Recoup ad campaign budget spent on social media and paid search
- Sell to millions of SME/SMB buyers on the Demand Side
- Leverage new attention beacons (remote Click events)
- Move into CPC performance advertising (Cost per Click)
features & benefits
Discover the main benefits
of Click2 Interactive Shoppable Ads
Simple UX allowing users to engage on TV with a simple click on their remote control, and to continue on their companion device.
Turns any linear ad (pre, mid or post roll), any non-linear ad (e.g. L-shape), on any streaming workflow, into an interactive shoppable ad.
Choose your CRM notification channel (smartphone, SMS, email, cart, basket) based on your end users preferences.
Future proof solution compliant with the IAB SIMID open standard specification.
architecture
Learn more about the workflow and the ecosystem
Attention KPIs
New attention metrics (beacons) based on remote control click and notification click on companion devices.
UX simplicity
Explicit messaging on interactive ads with simple Call to Action for the user (single click on the remote control).
Advertisers friendly
No additional creative preparation needed for advertiser and agencies. The ad is slightly resized to make sure there is no overlay on top.
Any streaming device
Compatible with any device, including CTV and Android TV, supporting Smartlib lightweight SDK.
Any notification channel
Choose how users get notified based on your CRM configuration and end user preferences.
Flexibility
Default templates providing pre-defined layout, resizing ratio, branding and messaging. Fully configurable.
who can benefit from Click2 ?
Click2 is an ad revenue accelerator.
It is an opportunity for any streaming service provider.
Whether you are a Content Provider, an Operator or an Aggregator, Click2 gives publishers the opportunity to upsell their existing inventory at a much higher value (with CPC). It also opens up to supply to the millions of SMB/SME exclusively spending ad campaign budget through performance advertising (social media and paid search).