Why Spot2Spot ?

Scale up your Digital Inventory

With audiences moving at scale from Linear Broadcast to Digital streaming, the ability to leave or replace every single ad within a break is becoming a strong asset to boost your monetization efficiency. Whether you are a Broadcaster or a Distributor, Spot2Spot can help you:

  • optimize the sale of your inventory at the spot level
  • replace only the relevant ads within a break when streaming on Digital
  • minimize your costs by keeping Linear ads which are relevant on Digital
  • benefit from Total Video Audience Measurement (IAB OM)

features & benefits

Discover the main benefits
of Spot Level Ad Replacement as-a-service

Efficiency

Only replace relevant ads for your Digital Audiences. Leverage spot level decisioning granularity.

Minimize your costs

Linear ads which are relevant for your Digital Audiences are passed-through (with tracking beacons).

Total Video Measurement

Track ad impressions with IAB Open Measurement metrics both for replaced Digital ads and passed-through Linear ads.

Ecosystem

Leverages Ad Server ecosystems capable of supporting (e.g. Freewheel HyLDA, Equativ, Viznet, …).

Setup

Create and manage your first Spot2Spot enabled SSAI service with the DAI application. Reach out to us and we’ll help you prepare your setup and test your ecosystem.

Insight

Check this blog if you want to get more insight on Spot2Spot and its relevance,

Support

Not sure about your Ad Server ecosystem, live signalling or pre-requisites? Reach out to us, we’ll help and assist right away.

architecture

Learn more about the workflow and the ecosystem

Read more

Compatibility

Spot2Spot is a feature of the DAI application. It provides spot level ad replacement capabilities using SSAI.

Signaling

Spot2Spot relies on the SCTE-35 TimeSignal markers which need to be present in the linear stream. It can also use the Call Ad Server message up to 15 minutes before the ad break to smooth the VAST ad calls load on the ad server.

Ecosystem

Spot2Spot leverages Ad Server ecosystem capable of managing both Linear Ad Schedules (e.g Freewheel HylDA, Equativ, Viznet, …)

Guidelines

The SNMP AFMM Addressable TV guidelines can be used as a specification to implement spot level ad replacement.

Total Video Tracking

IAB Open Measurement compliant ad tracking with Smartlib client SDK. You can find more information on the Smartlib player integration hub.

Better UX

Unlike traditionnal break- level ad replacement, Spot2Spot operates at the ad level. In this use case, there is no break end gap filler.

who is using our services

Spot2Spot is used by Tier 1 publishers moving into advanced monetization


“TF1 is excited to collaborate with Broadpeak and revolutionize targeted advertising on our TF1+ streaming service“, “By harnessing the power of Broadpeak’s advanced SSAI technology, we can deliver personalized advertisements to audiences at scale, boosting our monetization and creating a more engaging and immersive streaming experience“, Francois Xavier Pierrel, chief data and ad-tech officer at TF1

Discover more applications

Dynamic Ad Insertion

Monetize your HLS and DASH video services by offering contextualized ad delivery

Adaptive Streaming CDN

Deliver Content Faster, Smarter, and Greener

Content Replacement

Simply manage your linear channels and seamlessly deliver personalized content based upon automated audience-based content replacement

Virtual Channel

Create and originate personalized virtual channels