Scale your ad revenue while transitioning from Linear to Digital.
Optimize
Minimize your costs (no ad replacement and ad call for pass-through ads).
Monetize
Monetize in all cases (pass-through ads and replaced ads).
Why Spot2Spot ?
Scale up your Digital Inventory
With audiences moving at scale from Linear Broadcast to Digital streaming, the ability to leave or replace every single ad within a break is becoming a strong asset to boost your monetization efficiency. Whether you are a Broadcaster or a Distributor, Spot2Spot can help you:
optimize the sale of your inventory at the spot level
replace only the relevant ads within a break when streaming on Digital
minimize your costs by keeping Linear ads which are relevant on Digital
benefit from Total Video Audience Measurement (IAB OM)
features & benefits
Discover the main benefits of Spot Level Ad Replacement as-a-service
Efficiency
Only replace relevant ads for your Digital Audiences. Leverage spot level decisioning granularity.
Minimize your costs
Linear ads which are relevant for your Digital Audiences are passed-through (with tracking beacons).
Total Video Measurement
Track ad impressions with IAB Open Measurement metrics both for replaced Digital ads and passed-through Linear ads.
Ecosystem
Leverages Ad Server ecosystems capable of supporting (e.g. Freewheel HyLDA, Equativ, Viznet, …).
Setup
Create and manage your first Spot2Spot enabled SSAI service with the DAI application. Reach out to us and we’ll help you prepare your setup and test your ecosystem.
Insight
Check this blog if you want to get more insight on Spot2Spot and its relevance,
Support
Not sure about your Ad Server ecosystem, live signalling or pre-requisites? Reach out to us, we’ll help and assist right away.
architecture
Learn more about the workflow and the ecosystem
Read more
Compatibility
Spot2Spot is a feature of the DAI application. It provides spot level ad replacement capabilities using SSAI.
Signaling
Spot2Spot relies on the SCTE-35 TimeSignal markers which need to be present in the linear stream. It can also use the Call Ad Server message up to 15 minutes before the ad break to smooth the VAST ad calls load on the ad server.
Ecosystem
Spot2Spot leverages Ad Server ecosystem capable of managing both Linear Ad Schedules (e.g Freewheel HylDA, Equativ, Viznet, …)
IAB Open Measurement compliant ad tracking with Smartlib client SDK. You can find more information on the Smartlib player integration hub.
Better UX
Unlike traditionnal break- level ad replacement, Spot2Spot operates at the ad level. In this use case, there is no break end gap filler.
who is using our services
Spot2Spot is used by Tier 1 publishers moving into advanced monetization
“TF1 is excited to collaborate with Broadpeak and revolutionize targeted advertising on our TF1+ streaming service“, “By harnessing the power of Broadpeak’s advanced SSAI technology, we can deliver personalized advertisements to audiences at scale, boosting our monetization and creating a more engaging and immersive streaming experience“, Francois Xavier Pierrel, chief data and ad-tech officer at TF1
Discover more applications
Dynamic Ad Insertion
Monetize your HLS and DASH video services by offering contextualized ad delivery
Adaptive Streaming CDN
Deliver Content Faster, Smarter, and Greener
Content Replacement
Simply manage your linear channels and seamlessly deliver personalized content based upon automated audience-based content replacement
Virtual Channel
Create and originate personalized virtual channels
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